Building A Cash-Flowing Business With Viable Products For Real Customers

Every morning, I ask myself: How can I best serve the world today? What needs to be said through me today? I want to serve the world uniquely, expressing my soul authentically. By projecting my soul into the world, I attract like-hearts and gradually build a community of like-minds.

Who are you? Who are you, and what can you uniquely provide? Entrepreneurship means creating a business around your authentic soul expression. It begins and ends with self-knowledge. 

When you ask me what I do, I say, 'I make sleeping artists roar.' But to arrive at that took me fifteen years. Fifteen years from the day I picked up the guitar to the day I wrote the 'God And Art' book series.

My journey became my gem. I love spirituality, artistry, and entrepreneurship. I have always built businesses and worked for myself. Spirituality is at the core of my being and worldview. Through that lens, I have faced life challenges and evolve daily. My art is a living, breathing representation of me—a snapshot of me frozen in time, an artifact of me. My business is an extension of me and is evolving. I am what I create, and what I create evolves with me.

To come to your answer might take you another few years. The fastest way to explore your life's work is to keep making art and exploring your interests fully. Follow your joy, and it will lead you to where you are needed.

Your thing will be a unique-niche-little thing, not a broad thing. How does one make money with that? The internet has vastly extended job opportunities, and most people have not realized this yet. The internet is the great equalizer. You need no permission from anyone. Anyone with a niche interest may explore it, build an audience around it, serve their tribe, and eventually create products for them. This is not just possible; it is the future.

Don't use force to uncover your life's work. Your life's work will find you like water finds the hole in your roof. Be patient, make art, and don't stop walking. 

Once a hazy outline of your soul's work appears, you may further explore it by exploring it publically. You choose a media channel and create content. This has multiple advantages. By creating content, you see if you enjoy the topic, the topic naturally evolves with you, and you get feedback from the world from which you then iterate, all the while you slowly build an audience. This is the fastest way I know of to arrive at serving the world by evolution in time. You can't go wrong by modeling the best system that exists, nature. Natural selection is how the world evolves. Natural selection is how your ideas and interests evolve.

Taste and genre are downstream effects of exploring your passion publicly. You will learn everything you need by yourself on the road from real-world action that leads to real-world feedback that leads to the proper iteration that leads to proper outcomes.

A common pitfall is the noise on the internet. Choose one media channel and ignore all others. This step is about allowing your thing to find you, not about amassing an audience. You might even shoot yourself in the foot by gathering an audience around the wrong thing. Tinker with ideas and interests and see where they lead you. 

Naturally, over time, you will see signals in the form of emails, comments, and shares that a certain group of people likes the value you provide. This is my current state. I recently started receiving emails from subscribers thanking me for the content I create and sharing how it impacts their lives. A lady shared my work with her audience. An artist sent me his artwork. My early supporters turned into pen pals, and pen pals turned into friends. That's pretty cool.

These signals are invaluable. Something in you shifts when you realize that what you do is needed. That you are valued. That you do have a place in the world. That there are people that understand you! To me, that was a revelation. There are like-hearts out there, after all. I just had to share my authentic voice with the world. It took all my courage to do so, but it was worth it.

I strongly remember how scared I was to be me on the internet. I always hid my spiritual side from friends and family, and now everyone sees I'm this weirdo on the internet. I remember struggling a lot. Likely, you will, too. But let me tell you. After you get feedback from your people, that all melts away. You do it for them and no one else.  

You cannot miss resonance. If you are unsure, things have not clicked yet. Be patient and work on this step with real-world action, feedback, and iteration—evolution in time, with pain faced. Natural selection will take you to where you are needed. Don't stop walking.

Now, before you create any product, answer the following. What is your audience's current state, and what is their desired state? How will what you create get them from their current state to their desired state? Your solution is your product. 

Once you have a rough idea of your solution to their problem, you write a Call To Action (CTA) and add it to the end of every content piece you share. Mine was something along these lines: 'I am thinking of creating a community about X. Please let me know if you are interested by commenting or emailing me.' Keep it short and ask for feedback. Do this until you have a good idea if people like your idea and what they like about it.

No matter what product or business you want to create online, I suggest that you let the product evolve out of a community. That doesn't mean that the community is the product. It could be a vehicle that takes you to your product. Through a community, you will understand what the members need, and you will create that. It could be a service, courses, events, or products like books. For example, a paid community with community-only content, perhaps live calls, or some form of coaching.

The key is not to build something just because you want to create it. The key is to let the right thing form from a true need. You will workshop your product with members.

I suggest you create a Skool community and set it up. I love this software. This is the software I use to host my community. Your first version is your scrappy first try that will evolve with the members. Take a few hours to set up an environment for the first members to join. Don't overthink this step, as the community will evolve fast to better versions with real-world feedback from members that you collect by offering personal guidance. 

Personal, one-on-one guidance is crucial. I am offering personal guidance currently to the first members who join my community. You may join for free today if you like! I'll link the community in the show notes. We walk the spiritual path of art side by side, and I initiate you into the spiritual path of art. It's the most powerful tool I've built. And it's free if you join right now. It stays free for you if you engage and help me build it. 

Now, know that not everyone will be interactive, but the few that are shape the world you intend to create. Those members are the lifeblood and heartbeat of the community. They feel involved and create this world with you. As they do, they'll stay for life and be your greatest advocates.

Have fun, and give this step time to unfold. Never force the community to be something. You are merely another member! Your community is not about you but about them. They are the center of attention. Behave like a member, don't be the know-it-all, and stay behind the scenes. Encourage members by liking posts, but don't lead any conversation in any direction. Natural selection, not breeding.

How do you get the first members to join? Create a CTA at the end of every content piece, introducing the community briefly and stating that the community is free to join now. State that you offer personal guidance to the first members who join. If you have content-audience resonance, members will join quickly.

Here comes the magic! You will workshop your ideas for paid products with your members. Ask them what they want and build that. Ship a minimal solution to their problem and evolve it with feedback. Let a few members test it for free. This step is unique to your own passions and community needs. A product-passion fit is necessary for you to enjoy the business you are building. Build the business that you will love to run!

As you have already guessed, I have created this framework for myself. I am building this very business in 2025. Today, I set myself the goal of replacing my monthly expenses through my business this year. I am placing a CTA at the end of every piece of content I share. I am also increasing the frequency of my podcast episodes. 

Building a business is like pushing a stationary train, but once it moves, it's hard to stop it. This framework is the best way I know to build a cash-flowing business with viable products for real customers. Subscribe to see me build it. And join the community!